Over 10 years we help companies reach their financial and branding goals. Vgoshinfo is a values-driven technology agency dedicated.



176, Orchard Road, #05-05, The Centrepoint, Singapore 238843



Design Technology

What are the essential characteristics of an e-commerce website?

The 7 Most Important Ecommerce Website Features

Let’s go through some useful e-commerce website features that will assist you in achieving these three pillars of e-commerce success. The following are the website features used by the top e-commerce sites.

1. User-Friendly Design

A pleasant user experience is perhaps the most crucial element that clients seek in an e-commerce site. If your consumers can’t navigate your website or can’t locate what they’re searching for, they’ll likely go on to one of the many other online stores. Use top e-commerce UX techniques.

Put the client experience first by:

  • Making a clear, high-quality homepage.
  • There is also a search bar.
  • In the navigation bar, clearly list category pages.
  • Concentrating on developing a responsive website.

2. Mobile-Friendly Functions

Ecommerce shoppers are increasingly relying on their mobile devices in today’s marketplace. According to SaleCycle, mobile devices will account for 56% of all online transactions by 2020.

In other words, because most customers prefer to explore online stores on their phones, adding mobile optimization to the design of your e-commerce website is critical.

To improve your conversion rate and keep customers delighted, make sure your site design is automatically adjusted for screen size and phone form.

3. Various Payment Options

Shopping cart abandonment is a common problem for online companies.

To increase your chances of closing the transaction at the final checkout step on your website, make the purchase stage as simple for your consumers as possible by including several online payment options in the shopping cart.

Consider including payment providers like UPI, PayPal, or Stripe in addition to debit and credit card alternatives. You may also include plugins that allow users to buy now and pay later to encourage them to click the “Buy” button.

4. Round-the-clock Customer Service

Providing helpful, accessible customer service is an important component of a good client experience. According to Microsoft, customer service is vital to 90% of Indians when considering whether or not to buy from a firm.

As one of your e-commerce website’s features, include a 24/7 customer support chatbot to handle client demands at any time.

5. User Feedback

Add a section to your e-commerce website where buyers can read genuine product reviews.

Reviews are critical for any successful online business, with 79 percent of buyers believing them as much as recommendations from friends.

Because your consumers will not be able to view the goods in person, they will frequently rely on what past buyers have said about them.

6. User Benefits and Discounts

Customers want to believe that they are receiving a good deal and that they are being treated differently than other customers. To provide this sort of appealing, individualized experience, provide tailored bargains, offers, and other user benefits.

Customers may access loyalty price offers, their personalized wishlist, and account history through user accounts. You may also send targeted special offers to loyal consumers using an e-commerce platform’s automated emailing system.

7. Detailed Product Information

Shopping online has grown incredibly prevalent, yet many consumers are still cautious to make online purchases, particularly from smaller firms with which they are unfamiliar.

One significant disadvantage of internet purchasing for consumers is the inability to view or sample the goods before making a purchase.

To persuade your buyers that your product is of good quality and worth their money, provide as much product information as feasible.

Contain descriptive product descriptions on your product pages that include information about size, material, color, ingredients, and location of origin. Provide high-quality product photography that depicts the product from all angles. Include photographs of a model wearing the item if it is apparel.

When building your e-commerce website, be sure to include similar items sections on product pages, as this feature may assist customers in finding additional products that are tailored to their interests and requirements.



Need help?