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Headless Commerce: Early Movers

E-commerce leaders, such as Amazon and Walmart, have long been using headless commerce programming. According to our research, it’s become increasingly popular and many brands are following suit. The brand wanted to improve its mobile shopping experience, by integrating its app with the increasingly digitized stores. The cloud-based infrastructure also made Nike connect its customer data more effectively which, in turn, allowed for more precise and effective personalization. Meanwhile, Amazon is also making sure that Prime customers have a similar experience regardless of the device they’re using.

More tech vendors are providing more headless infrastructure to a broader range of sellers. The fabric has worked with Restoration Hardware and Crate & Barrel, and just signed The Honest Company. Ulta recently relaunched their omnichannel platform with tech from commerce tools, while CHRONEXT added 7 new localized online stores.

Source: Pinterest

Smaller businesses have been able to take advantage of Shogun Labs’ tool which connects various platforms like Shopify. This has helped more business owners get online while also showing a wider adoption of headless technology across the marketplace.

This report offers insights into some of the most important trends and developments that you need to know about as a marketer, including:

  • Updating your infrastructure should be a top priority for any company that wants to stay competitive in the new tech-driven marketplace.
  • Personalized Journey: Retailers’ ability to personalize discovery and make buying easier for shoppers has become a key component of staying competitive in the e-commerce sector. Virtual reality is being integrated into the shopping experience, with features like attracting clients for in-person counter interactions or running media campaigns focused on particular groups of customers.
  • E-commerce solutions are now able to deliver immersive and engaging shopping experiences in a much more seamless way than ever before. With the use of live-streamed events, virtual stores, and more relevantly delivered information, customers will feel like what they’re browsing online is relevant to them as well.


• Headless architecture will have a considerable positive impact on the growth of social commerce – in fact, it could be great for businesses! Accenture estimates that sales via social commerce will grow by a CAGR of 26% through 2025 to reach $1.2T. Headless platforms provide a unified user experience across social and e-commerce technology, including shoppable posts, live streams, group-buying, and gamification.

• With the rise of headless commerce, we’ll be able to quickly adapt to new interfaces. With headless tools, brands and retailers will be able to adapt to new devices, like AR for example.



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